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Creative entrepreneurship is the practice of setting up a business – or setting yourself up as self-employed - in one of the creative industries. The focus of the creative entrepreneur differs from that of the typical business entrepreneur or, indeed, the social entrepreneur in that s/he is concerned first and foremost with the creation and exploitation of creative or intellectual capital. Essentially, creative entrepreneurs are investors in talent – their own or other people’s. The most renowned creative entrepreneurs have combined creative flair with entrepreneurial ability to build multimillion-dollar business empires. Examples include Rupert Murdoch, Madonna and Richard Branson. ==History== Although, technically, creative entrepreneurs predate the industrial revolution – artisan jewellery making dates back to 7000 BCE and there were professional poets (scôps) in Pre-Norman Britain – the subject of creative entrepreneurship is a relatively new area. Since the mid 20th century, commentators have observed the move towards a knowledge economy or information society where the old rules of manufacturing-based business no longer apply, or at very least need to be reconsidered (Machlup 1962; Drucker, 1969; Lyotard, 1984). But the creative sector, an intrinsic part of the knowledge economy, has received relatively little attention. In recent years, due to significant economic growth in the sector (prior to the 2008/9 downturn), there has been a surge of interest in the creative industries, and the issue of creative entrepreneurship has been pushed to the fore. In parallel with (and no doubt partially motivated by) general enthusiasm from policy makers and support agencies, creative entrepreneurship has grown as an academic discipline, Creative entrepreneurship courses are becoming widely available, and seem increasingly popular with students. A new body of work has emerged with writers such as Richard E. Caves,〔Caves, Richard E, “Creative Industries: Contracts Between Art And Commerce”, Harvard University Press, 2001〕 John Howkins,〔Howkins, John, “The Creative Economy: How People Make Money From Ideas”, Penguin, 2001〕 Richard Florida〔Florida, Richard, “The Rise of The Creative Class”, Basic Books, 2002〕 and Chris Bilton〔Bilton, Chris, “Management And Creativity”, Blackwell, 2007〕 all championing the creative industries and addressing the specific skills needed to succeed in them. In 2001, the Harvard economist and academic, Richard E. Caves, made the following observation: “The preferences or tastes of creative artists differ in substantial and systematic (if not universal) ways from their counterparts in the rest of the economy where creativity plays a lesser (if seldom negligible) role.”〔Caves, Richard E., “Creative Industries: Contracts Between Art And Commerce”, Harvard University Press, 2001, p.2〕 Caves listed seven basic economic or “bedrock” properties that he believes distinguish creative activities from other sectors of the economy:〔Caves, op.cit, pp.2-10〕 :(1) 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Creative entrepreneurship」の詳細全文を読む スポンサード リンク
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